Design Director at House of Noa

When House of Noa set out to expand into soft furniture, they brought me on as Design Director to lead the charge—from vision to launch. My goal? To create kid-friendly essentials that blend effortlessly into the home, striking the perfect balance between function and style. Thoughtfully designed, timeless yet trend-driven, these pieces feel as natural in a chic living space as they do in a playroom..

Collaborating closely with cross-functional partners—from product development and sourcing to marketing and e-commerce—I ensured every detail was executed seamlessly. From concepting and material selection to color development and styling, I shaped the collection to feel timeless, not trend-driven. Crafting a visual story that showcases how these pieces support real family life without sacrificing aesthetics.

The result? A category-defining launch that reimagines what children’s home products can be—elevated, effortless, and designed to grow with you.